Sam Piliero

In this conversation, Sam Piliero, Founder and CEO of Moonlighters, shares his journey of doubling his seven-figure e-commerce advertising agency's revenue. He discusses the pivotal decision to step away from client services, emphasizing its role in scaling success. Sam reveals the importance of structured business practices, hiring the right talent, and establishing strong team dynamics. Additionally, he highlights how implementing effective management systems and mentorship transformed his agency's growth and efficiency.

Sam Piliero, Founder and CEO of The Moonlighters, shares his extensive experience in media buying for Shopify brands. He delves into the skyrocketing costs of Facebook and Google ads and introduces the M3 method for optimizing ad strategies. Sam emphasizes the power of authentic marketing and effective customer engagement. He discusses the shifting dynamics of digital advertising, the impact of strategic placements like during the Super Bowl, and the importance of nurturing product quality to ensure sustainable growth in e-commerce.