How to Scale an Agency 🚀
How Sam Piliero Doubled His 7 Figure Agency and Removed Himself From Client Services With 8F (Jordan Ross Interview)
Nov 8, 2024
In this conversation, Sam Piliero, Founder and CEO of Moonlighters, shares his journey of doubling his seven-figure e-commerce advertising agency's revenue. He discusses the pivotal decision to step away from client services, emphasizing its role in scaling success. Sam reveals the importance of structured business practices, hiring the right talent, and establishing strong team dynamics. Additionally, he highlights how implementing effective management systems and mentorship transformed his agency's growth and efficiency.
24:33
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Quick takeaways
- Sam Piliero successfully scaled his agency by transitioning from hands-on client services to a strategic leadership role through effective delegation.
- The recruitment of premium talent and the implementation of structured operational frameworks significantly improved client management and agency growth.
Deep dives
Transitioning from Founder to Leader
The journey from operating as a hands-on founder to a strategic leader involved significant changes in operational structure and delegation. Initially, Sam Palaro managed all client interactions and services personally, which limited his ability to scale. However, by recognizing the need for better processes, he developed Standard Operating Procedures (SOPs) that structured how tasks were assigned and executed. This shift enabled him to hire a team that could manage client relationships independently, thereby allowing him the freedom to focus on growth and strategic direction.
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