eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection The Best Way To Run Facebook And Google Ads In 2025
Mar 11, 2025
Sam Piliero, Founder and CEO of The Moonlighters, shares his extensive experience in media buying for Shopify brands. He delves into the skyrocketing costs of Facebook and Google ads and introduces the M3 method for optimizing ad strategies. Sam emphasizes the power of authentic marketing and effective customer engagement. He discusses the shifting dynamics of digital advertising, the impact of strategic placements like during the Super Bowl, and the importance of nurturing product quality to ensure sustainable growth in e-commerce.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating Advertising Challenges in the Digital Era
01:50 • 24min
Authentic Marketing Strategies
26:02 • 7min
Navigating the Evolving Digital Advertising Landscape
33:25 • 2min
Maximizing Advertising Impact and Sustainable Growth Strategies
35:11 • 6min
Opportunities in Social Media Marketing and Special Offers for E-commerce Growth
41:11 • 3min