Russ Cook

Russ Cook, known as the ‘Hardest Geezer’, is an ultra-endurance athlete who has run the length of Africa and from Asia to London. In this riveting discussion, he shares his journey from a troubled childhood and rock bottom to epic endurance feats. Cook vividly recounts harrowing experiences of being kidnapped and facing death in the jungle. He reflects on the transformative power of love, the struggles of mental health, and the vital lessons learned about persistence and resilience. His incredible story inspires anyone seeking meaning in life.

Russ Cook, an ultramarathon runner and author, made history by running 10,000 miles across Africa in just 352 days. In the heart of the Democratic Republic of Congo, he faced armed threats and even a kidnapping, sharing the emotional turmoil of that harrowing experience. Beyond survival, he reflects on confronting personal fears and realizing profound truths about himself. Russ's journey isn't just about physical endurance; it's a powerful testament to facing life's challenges head-on.

Russ Cook, known as the Hardest Geezer, is a British ultra-runner who made history by running the entire length of Africa, over 16,000km through extreme challenges. He shares insights on building pain tolerance and transforming mental barriers into strength. Russ discusses how running can be more of a mental battlefield than a physical one, and his adventures reveal unexpected dangers and humorous moments. He emphasizes discipline, the importance of clear goals in fitness, and how personal experiences shape an extraordinary journey.

Russ Cook, known as 'The Hardest Geezer', is an extreme endurance athlete who recently ran the entire length of Africa. He shares captivating insights into battling physical and mental challenges over 352 days of constant running. Cooking through injury and doubt, he reveals the profound lessons learned from pain and purpose. The conversation also touches on the need for resilience, the role of nutrition in endurance, and the emotional impact of such journeys. And yes, there's humor about chocolate biscuits that encourages listeners to embrace risks!

Guest Russ Cook, who ran the perimeter of Africa, discusses market valuation in India and shares marketing lessons. Topics include high company valuations in India, private equity arbitrage, being remarkable in marketing, and tying identity to business. The podcast also touches on Huel and SaladPower's marketing strategies.