Russ Cook

Russ Cook, known as the ‘Hardest Geezer’, is an ultra-endurance athlete who has run the length of Africa and from Asia to London. In this riveting discussion, he shares his journey from a troubled childhood and rock bottom to epic endurance feats. Cook vividly recounts harrowing experiences of being kidnapped and facing death in the jungle. He reflects on the transformative power of love, the struggles of mental health, and the vital lessons learned about persistence and resilience. His incredible story inspires anyone seeking meaning in life.

Russ Cook, an ultramarathon runner and author, made history by running 10,000 miles across Africa in just 352 days. In the heart of the Democratic Republic of Congo, he faced armed threats and even a kidnapping, sharing the emotional turmoil of that harrowing experience. Beyond survival, he reflects on confronting personal fears and realizing profound truths about himself. Russ's journey isn't just about physical endurance; it's a powerful testament to facing life's challenges head-on.

Guest Russ Cook, who ran the perimeter of Africa, discusses market valuation in India and shares marketing lessons. Topics include high company valuations in India, private equity arbitrage, being remarkable in marketing, and tying identity to business. The podcast also touches on Huel and SaladPower's marketing strategies.