Ultra-endurance athlete Russ Cook, the 'Hardest Geezer', shares his incredible journey running the entire length of Africa, facing danger, being robbed at gunpoint, hitting rock bottom, and overcoming struggles. His story showcases resilience, determination, and the power of pushing beyond limits to achieve remarkable goals.

Russ Cook, an ultramarathon runner and author, made history by running 10,000 miles across Africa in just 352 days. In the heart of the Democratic Republic of Congo, he faced armed threats and even a kidnapping, sharing the emotional turmoil of that harrowing experience. Beyond survival, he reflects on confronting personal fears and realizing profound truths about himself. Russ's journey isn't just about physical endurance; it's a powerful testament to facing life's challenges head-on.

Guest Russ Cook, who ran the perimeter of Africa, discusses market valuation in India and shares marketing lessons. Topics include high company valuations in India, private equity arbitrage, being remarkable in marketing, and tying identity to business. The podcast also touches on Huel and SaladPower's marketing strategies.