Marketing School - Digital Marketing and Online Marketing Tips
Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
Apr 29, 2024
Guest Russ Cook, who ran the perimeter of Africa, discusses market valuation in India and shares marketing lessons. Topics include high company valuations in India, private equity arbitrage, being remarkable in marketing, and tying identity to business. The podcast also touches on Huel and SaladPower's marketing strategies.
20:16
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Quick takeaways
- Understanding market valuation disparities in India and leveraging private equity arbitrage opportunities for investment strategies.
- Embracing the importance of remarkable marketing tactics and aligning business identity with personal values for differentiation and success in a competitive market.
Deep dives
Marketing Insights from B2B and LinkedIn
The podcast delves into the world of B2B marketing, humorously recounting a father's visit on career day as the 'ro-asman', likely referring to Return on Ad Spend. It highlights the significance of targeting a B2B audience with LinkedIn ads, offering precise audience segmentation based on job roles and industry. The mention of a $100 credit for LinkedIn ads encourages converting B2B leads effectively through the platform.
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