Marketing School - Digital Marketing and Online Marketing Tips

Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa

Apr 29, 2024

Guest Russ Cook, who ran the perimeter of Africa, discusses market valuation in India and shares marketing lessons. Topics include high company valuations in India, private equity arbitrage, being remarkable in marketing, and tying identity to business. The podcast also touches on Huel and SaladPower's marketing strategies.

14:46

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Episode guests

Russ Cook

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Episode notes

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Quick takeaways

Understanding market valuation disparities in India and leveraging private equity arbitrage opportunities for investment strategies.

Embracing the importance of remarkable marketing tactics and aligning business identity with personal values for differentiation and success in a competitive market.

Deep dives

Marketing Insights from B2B and LinkedIn

The podcast delves into the world of B2B marketing, humorously recounting a father's visit on career day as the 'ro-asman', likely referring to Return on Ad Spend. It highlights the significance of targeting a B2B audience with LinkedIn ads, offering precise audience segmentation based on job roles and industry. The mention of a $100 credit for LinkedIn ads encourages converting B2B leads effectively through the platform.

Introduction

6min

Emotional Attachment and Business Identity Dilemma Explored

2min

Agency Owners Scaling Group and Marketing Insights from Running the Perimeter of Africa

6min

Discussion on Running Marathons and Fitness Experiences

4min

In episode #2727, we discuss the high valuations of companies in India, the arbitrage opportunities for private equity firms, the importance of being remarkable in marketing, and the concept of identity tied to business. He also mentions the achievements of Russ Cook, who ran the perimeter of Africa, and the marketing strategies of Huel and SaladPower.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today's topic: Market valuation in India, and Marketing lessons from the human that ran the entire continent of Africa
(01:15) Market valuation in India
(07:57) Marketing lessons from the human that ran the entire continent of Africa
(15:38) That’s it for today! Don’t forget to rate, review, and subscribe!

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NP Digital << Neil’s ad agency
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X @ericosiu

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