The Diary Of A CEO with Steven Bartlett cover image

The Diary Of A CEO with Steven Bartlett

Moment 184: I Was Kidnapped Whilst Running The Entire Length Of Africa: Russ Cook

Oct 25, 2024
Russ Cook, an ultramarathon runner and author, made history by running 10,000 miles across Africa in just 352 days. In the heart of the Democratic Republic of Congo, he faced armed threats and even a kidnapping, sharing the emotional turmoil of that harrowing experience. Beyond survival, he reflects on confronting personal fears and realizing profound truths about himself. Russ's journey isn't just about physical endurance; it's a powerful testament to facing life's challenges head-on.
17:52

Episode guests

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Quick takeaways

  • Russ Cook's extraordinary journey running the length of Africa highlights the importance of perseverance in the face of extreme challenges and personal fears.
  • His harrowing experiences in the Democratic Republic of Congo underscore the unpredictable nature of adventure and the critical role of communication in overcoming life's dangers.

Deep dives

Overcoming Business Challenges with the Right Tools

Managing operations and finances is a significant challenge for entrepreneurs, especially during periods of rapid growth. Implementing the right systems becomes essential in order to maintain visibility and control over business processes. One effective solution mentioned is NetSuite, a cloud-based financial system that integrates various functions such as accounting, inventory, and HR. This system can alleviate the overwhelming chaos that often accompanies scaling a business, allowing entrepreneurs to make informed decisions quickly.

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