Explore measuring impact of UX research with Ruby Pryor, discussing insights, optimization, strategic decisions, and quantifying business value. Learn about prioritization, building momentum, and overcoming communication frictions. Dive into challenges of quantifying impact, strategic level, and measuring strategy impact on growth, revenue, and cost reduction.

Ruby Pryor, UX Research expert, discusses the ROI of UX research, understanding business models, calculating ROI, and demonstrating the impact of UX research. They emphasize the need for designers to advocate for themselves and highlight their contributions to overall business success.