Understanding the Value of UX Research

The podcast episode features a discussion with Ruby Prior, a UX researcher, on the topic of the ROI of UX research. Prior emphasizes the importance of defining the ROI of UX research and provides real-world examples of how it can be achieved. She discusses how factors like different business models, regulations, team dynamics, and context can impact the recommendations made by UX researchers. Prior also shares her personal journey in understanding the ROI of UX research and offers insights into determining the actual numbers and metrics to quantify the impact. The conversation highlights the need for UX researchers to have a strong understanding of business acumen and strategic priorities, as well as the ability to communicate the value of their work to stakeholders.