Aurelius Podcast

Episode 65: The ROI of UX Research with Ruby Pryor

Feb 1, 2024
Guest
Ruby Pryor
Ruby Pryor, UX Research expert, discusses the ROI of UX research, understanding business models, calculating ROI, and demonstrating the impact of UX research. They emphasize the need for designers to advocate for themselves and highlight their contributions to overall business success.
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Episode notes
1
Introduction
00:00 • 4min
2
The Importance of Understanding the ROI of UX Research
03:53 • 20min
3
Attitudes and Approaches within Companies
23:39 • 3min
4
Being Mindful of Work Limitations and Regulatory Environment
26:10 • 3min
5
Building Financial Models for Strategic Recommendations
28:56 • 10min
6
Demonstrating the ROI of UX Research
39:01 • 9min
7
Finding the Guest and Thanking the Sponsor
47:56 • 2min