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9min chapter
Episode 65: The ROI of UX Research with Ruby Pryor
Aurelius Podcast
Demonstrating the ROI of UX Research
This chapter discusses the importance of justifying the return on investment (ROI) of UX research work and how to demonstrate its impact beyond the immediate team. It emphasizes the need to own your own narrative and communicate the value of UX research. It also explores the concept of context and self-awareness in business and the need to take accountability for both successes and failures.
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