Rob Rose

Rob Rose, a strategist with expertise in marketing and executive teams, dives into the art of adaptation in challenging times. He reveals how many teams have lost purpose while maintaining budgets, a crucial insight for investors. Rob shares a unique decision-making hack from the medical field and introduces thought-provoking questions for management. He emphasizes the importance of resilience and adaptability in business, advising leaders to embrace creative change rather than dwelling on the past. Tune in for valuable tips on enhancing organizational health!

Rob Rose, a strategic marketing consultant, works closely with CEOs and CMOs to help unlock the potential of management through innovative questioning. In this discussion, he highlights the importance of strategic questioning to elevate marketing's role within leadership. He critiques conventional marketing metrics and advocates for focusing on sustainable growth over short-term gains. The conversation dives into the CEO-CMO partnership, emphasizing mutual understanding and the power of first-party data and AI in fostering brand loyalty and enhancing marketing strategies.