Coburn Ventures Podcast #231: Unlocking Questions for Management with Rob Rose
Jun 19, 2025
Rob Rose, a strategic marketing consultant, works closely with CEOs and CMOs to help unlock the potential of management through innovative questioning. In this discussion, he highlights the importance of strategic questioning to elevate marketing's role within leadership. He critiques conventional marketing metrics and advocates for focusing on sustainable growth over short-term gains. The conversation dives into the CEO-CMO partnership, emphasizing mutual understanding and the power of first-party data and AI in fostering brand loyalty and enhancing marketing strategies.
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Map Belief, Need, And Power
- Rob maps leadership by three lenses: belief, need, and power to understand marketing's role.
- That triangulation reveals how marketing is perceived and where to focus change efforts.
Ask: What Job Does Marketing Do?
- Ask leaders what job marketing does for the company to reveal strategic intent.
- Avoid answers that reduce marketing to advertising, PR, or a cost to minimize.
Efficiency-Only Views Are Red Flags
- Treating marketing as only efficiency or advertising signals a red flag for strategic value.
- Seeing marketing as connective tissue between product, sales, and CX indicates long-term potential.