#231: Unlocking Questions for Management with Rob Rose
Coburn Ventures Podcast
00:00
Navigating Marketing Metrics
This chapter explores the complexities of marketing in business, emphasizing the importance of shifting perspectives from cost-cutting to fostering sustainable growth. It critiques the oversimplification of marketing metrics in corporate evaluations and highlights the challenges companies face in balancing short-term gains with long-term customer engagement.
Transcript
Play full episode
