Coburn Ventures Podcast #108: Rob Rose on Adaptation -- The Rogue Waves Toolkit
Jul 21, 2022
Rob Rose, a strategist with expertise in marketing and executive teams, dives into the art of adaptation in challenging times. He reveals how many teams have lost purpose while maintaining budgets, a crucial insight for investors. Rob shares a unique decision-making hack from the medical field and introduces thought-provoking questions for management. He emphasizes the importance of resilience and adaptability in business, advising leaders to embrace creative change rather than dwelling on the past. Tune in for valuable tips on enhancing organizational health!
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Adaptability over Prediction
- Adaptability means building capacity to change rather than predicting one future outcome.
- Businesses should aim to bounce forward into new realities, not merely bounce back to the past.
Nurse’s Three-Question Hack
- Use the nurse's three questions: What happened? So what? Now what? to navigate change.
- This structure helps organizations adapt by reflecting honestly before planning next steps.
Chaos Over Algorithms
- Complex markets defy simple algorithmic fixes; creativity and uncertainty rule.
- Marketing’s reliance on tech-driven algorithms misses the beauty of navigating unpredictability.