The Role of Coordination in Marketing Success

Rob Rose works at high levels with marketing and executive teams. He has a seat observing how these teams adapt to interesting times and to new challenges, so we were delighted to dig in with him on the topic of adaptation. That would be meaty enough! But what this conversation then reveals are some major learnings regarding teams and divisions that have inflated and perhaps lost their purpose... but not their budget. What a helpful thing for an investor to be able to ferret out. Rob also offers us a fascinating hack from a nurse handling decision-making in the hospital system, a couple of great questions for management, and some helpful "tells" for those of us on the outside looking in to better determine the health of an organization and its ability to change. Let’s jump in.