Rob Malin
Expert in navigating sustainability in the wine industry, focusing on balancing traditional marketing with innovative sustainable practices. Offers insights on consumer trends and government legislation.
Best podcasts with Rob Malin
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Oct 6, 2024 • 34min
076 | Rob Malin | Navigating the Role of Sustainability in the Drinks Industry | When in Rome
Rob Malin, a sustainability expert in the wine industry, discusses the balance between traditional marketing and innovative practices. He shares insights on how consumer trends and legislation impact branding. The conversation digs into the importance of sustainable packaging and addressing consumer perceptions. Malin highlights the need for education in sustainability and the challenges small brands face in promoting their eco-friendly initiatives. He also reflects on the passion and authenticity necessary for success in the competitive wine market.
Sep 29, 2024 • 42min
075 | Rob Malin | Building a Planet-Friendly Wine Brand through New Consumption Occasions | When in Rome
Rob Malin, founder of 'When in Rome' wine, is on a mission to make eco-friendly drinking accessible. He reveals the challenges of breaking into the UK market, particularly in securing retail partnerships and navigating local competition. Rob dives into innovative packaging solutions like bag-in-box and paper bottles, emphasizing their environmental impact. He also discusses the dynamics between wine and emerging canned drinks, showcasing how consumer preferences are shifting in the alcoholic beverage landscape.
