The MAFFEO DRINKS Podcast 076 | Rob Malin | Navigating the Role of Sustainability in the Drinks Industry | When in Rome
Oct 6, 2024
Rob Malin, a sustainability expert in the wine industry, discusses the balance between traditional marketing and innovative practices. He shares insights on how consumer trends and legislation impact branding. The conversation digs into the importance of sustainable packaging and addressing consumer perceptions. Malin highlights the need for education in sustainability and the challenges small brands face in promoting their eco-friendly initiatives. He also reflects on the passion and authenticity necessary for success in the competitive wine market.
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