Rankin Carroll
Chief Brand Officer at Mars, joined the company in 2002. He is responsible for some of the most well-known advertising in the world for brands including M&M’s, Twix, and Snickers.
Top 3 podcasts with Rankin Carroll
Ranked by the Snipd community
8 snips
Feb 11, 2025 • 50min
If Google's cookie phase-out ever comes, here's what a cookie-less future looks like for Mars' chief brand officer Rankin Carroll
Rankin Carroll, Global Chief Brand Officer at Mars Snacking, dives into the future of marketing in a cookie-less world. He discusses innovative strategies to leverage first-party data for brands like M&Ms and Snickers. Carroll also highlights the importance of partnerships and the role of AI in enhancing audience engagement. Additionally, he reflects on Mars' eye-catching Super Bowl marketing campaign, emphasizing how adaptability and creativity are crucial in the evolving digital landscape.
4 snips
Dec 2, 2023 • 46min
A look back on Snickers' strategy with the team that shaped it
Rankin Carroll and James Miller discuss the untold story behind Snickers' iconic campaign. They delve into the type of strategy provided by PBDO and highlight the importance of collaboration. The state of the Snickers brand and business is explored, as well as the debate between focusing on hunger or energy. The success and impact of the campaign featuring Betty White and Aretha Franklin is discussed, along with the evolution of Snickers' brand strategy.
May 21, 2025 • 53min
Mars Brand Building Masterclass with Rankin Carroll
Rankin Carroll, Chief Brand Officer at Mars, has been crafting iconic campaigns since 2002 for brands like M&M’s and Snickers. In this discussion, he contrasts long-term brand building with performance marketing. Carroll shares insights on the consistency that keeps Mars brands thriving, while revealing the secret behind Twix's rise to a billion-dollar brand. He also explores how effective agency collaboration fuels creativity and reflects on the enduring charm of M&M’s characters. His advice to young marketers emphasizes the blend of curiosity and data-driven strategies.
