Rachel Plotnick

Rachel Plotnick, an associate professor of cinema and media studies and author of 'Power Button' and 'License to Spill,' dives into the compelling world of buttons in technology. She explores our love/hate relationship with buttons, discussing their evolution from the 19th century to today's minimalist interfaces. The conversation covers the tactile debate between physical buttons and touchscreens, along with the impact of energy drinks on gaming culture and consumer habits. Rachel also touches on media hygiene and the challenges of privacy in our tech-driven lives.

In this discussion, James Forbes, a Clemson University automotive engineering professor, and Rachel Plotnick, an author and media scholar, explore the recent resurgence of physical controls in cars. They analyze why buttons are becoming preferred over touchscreens, focusing on user experience and psychological benefits. The conversation delves into the balance between automation and tactile feedback, addressing how nostalgia for traditional interfaces intersects with modern technology. They also celebrate the joy of buttons in everyday life, highlighting their emotional connections.

Rachel Plotnick, an associate professor of cinema and media studies at Indiana University, shares insights from her book "Power Button". She delves into the psychology of buttons, their tactile resurgence in a touchscreen-dominated world, and their significant role in user experience. The discussion also covers her upcoming book "License to Spill", exploring the cultural impact of energy drinks in gaming and their marketing dynamics. Prepare for a fascinating journey through technology, control, and our love-hate relationship with buttons!