Changelog Master Feed The power of the button (Changelog Interviews #623)
Jan 9, 2025
Rachel Plotnick, an associate professor of cinema and media studies at Indiana University, shares insights from her book "Power Button". She delves into the psychology of buttons, their tactile resurgence in a touchscreen-dominated world, and their significant role in user experience. The discussion also covers her upcoming book "License to Spill", exploring the cultural impact of energy drinks in gaming and their marketing dynamics. Prepare for a fascinating journey through technology, control, and our love-hate relationship with buttons!
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Episode notes
Tech Pendulum Swings
- Technology adoption often follows a pendulum swing, with trends shifting between extremes.
- Buttons, an old technology, are regaining popularity after a period of touchscreen dominance.
Button History
- Buttons emerged during industrialization for easier machine control and accessibility.
- They were initially marketed to women and children, highlighting societal biases.
Car Buttons and Cybertruck
- Adam Stacoviak discusses the button in his car that controls the engine's auto on/off feature.
- He also describes the Cybertruck's unique steering wheel and its adaptive deceleration.
