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The power of the button (Changelog Interviews #623)
Jan 9, 2025
Rachel Plotnick, an associate professor of cinema and media studies at Indiana University, shares insights from her book "Power Button". She delves into the psychology of buttons, their tactile resurgence in a touchscreen-dominated world, and their significant role in user experience. The discussion also covers her upcoming book "License to Spill", exploring the cultural impact of energy drinks in gaming and their marketing dynamics. Prepare for a fascinating journey through technology, control, and our love-hate relationship with buttons!
01:12:33
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Quick takeaways
- Buttons have evolved from democratizing technology to becoming essential in maintaining reliability, especially as touchscreens face limitations.
- The issue of planned obsolescence raises financial and ethical concerns, pushing consumers towards frequent replacements instead of repairs.
Deep dives
The Evolution and Appeal of Buttons
Buttons have a rich history that dates back to the Industrial Revolution, where they emerged as a practical solution for controlling machines with ease and accessibility. Initially, buttons were seen as a way to democratize technology, allowing even children and women to operate complex devices effortlessly. Over time, however, the rise of touchscreens led to a perception that buttons were becoming obsolete, with the belief that sleek interfaces could solve all issues. Yet, as the limitations of touchscreens become apparent, there is a growing recognition of the unique advantages that physical buttons offer, particularly in situations that demand simplicity and reliability.
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