

The power of the button (Interview)
12 snips Jan 9, 2025
Rachel Plotnick, an associate professor of cinema and media studies and author of 'Power Button' and 'License to Spill,' dives into the compelling world of buttons in technology. She explores our love/hate relationship with buttons, discussing their evolution from the 19th century to today's minimalist interfaces. The conversation covers the tactile debate between physical buttons and touchscreens, along with the impact of energy drinks on gaming culture and consumer habits. Rachel also touches on media hygiene and the challenges of privacy in our tech-driven lives.
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The Return of Buttons
- Physical buttons were largely replaced by touchscreens.
- Now, there's a resurgence of physical buttons due to the drawbacks of touchscreens.
Button Origins
- Buttons originated during electrification and industrialization to control machines effortlessly.
- They were marketed towards women and children as easier than other controls.
Software vs. Physical Buttons
- Software buttons offer flexibility and updates.
- Physical buttons offer reliability and dedicated function.