In this conversation, Sara Hobolt, a leading expert on European politics, and Paula Surridge, a political sociologist, dive deep into the evolving landscape of political labeling. They discuss how Britain's traditional left and right parties are struggling amid rising support for smaller parties, suggesting that these labels might be outdated. The duo examines how voters now seek alternatives that resonate with personal beliefs, driven by issues like immigration and social justice. They question whether a shared political sphere is feasible without common terms.