Oren Kaniel

Oren Kaniel, CEO and co-founder of AppsFlyer, shares his journey from startup struggles to leading a successful mobile analytics company. He emphasizes the importance of company culture and customer obsession in growth. Kaniel discusses navigating leadership challenges and innovating despite financial hurdles. He highlights AI's transformative role in business while balancing technology with data privacy concerns. With insights on nurturing talent and fostering resilience, he outlines a vision for sustainable growth and innovation in the tech landscape.

Oren Kaniel, CEO and co-founder of AppsFlyer, shares his journey through the realm of mobile attribution and analytics. He discusses how the lack of measurement tools inspired AppsFlyer and highlights significant milestones in their evolution. Oren provides insights on adapting to privacy regulations while maintaining effective data collection. He emphasizes the importance of passion in entrepreneurship and reflects on the future of mobile marketing, focusing on privacy-preserving measurement solutions, and the need for innovation in a rapidly changing landscape.