Deconstructor of Fun 277. Leadership, AI, and Mobile Growth – Insights from AppsFlyer’s CEO and co-Founder, Oren Kaniel
Apr 3, 2025
Oren Kaniel, CEO and co-founder of AppsFlyer, shares his journey from startup struggles to leading a successful mobile analytics company. He emphasizes the importance of company culture and customer obsession in growth. Kaniel discusses navigating leadership challenges and innovating despite financial hurdles. He highlights AI's transformative role in business while balancing technology with data privacy concerns. With insights on nurturing talent and fostering resilience, he outlines a vision for sustainable growth and innovation in the tech landscape.
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Company Culture DNA
- When building a company, establish the right DNA from the start.
- Company culture, once established, is like DNA and difficult to change.
AppsFlyer's Humble Beginnings
- Oren Kaniel, Reshef, and Lisa started AppsFlyer with no industry experience.
- They learned by doing, focusing on customer value, which later attracted investors.
The Importance of Environment
- Create an environment where employees feel free to make mistakes and bring their full selves to work.
- This fosters a sense of community and encourages innovation.