AdTechGod Pod
Ep. 72 Tracking the Future: Oren Kaniel on Mobile Attribution, Privacy & Persistence
Apr 1, 2025
Oren Kaniel, CEO and co-founder of AppsFlyer, shares his journey through the realm of mobile attribution and analytics. He discusses how the lack of measurement tools inspired AppsFlyer and highlights significant milestones in their evolution. Oren provides insights on adapting to privacy regulations while maintaining effective data collection. He emphasizes the importance of passion in entrepreneurship and reflects on the future of mobile marketing, focusing on privacy-preserving measurement solutions, and the need for innovation in a rapidly changing landscape.
29:46
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Oren Kaniel founded AppsFlyer to fill the gap in mobile attribution, addressing the challenges faced by app developers in measuring marketing effectiveness.
- The podcast highlights the significant impact of privacy regulations on data collection and the need for innovative, compliant measurement solutions in mobile marketing.
Deep dives
Identifying Market Gaps in Mobile Attribution
The evolution of mobile applications highlighted a significant gap in mobile attribution and marketing analytics, which was not being addressed in the early 2010s. The realization of this gap came from understanding that app developers lacked effective measurement tools, leading to inefficient marketing strategies characterized as 'spray and pray.' The need for robust measurement and attribution became evident when initial projects revealed the disconnect between ad engagement and actual user acquisition. This drove the innovation behind creating solutions specifically catered to mobile applications, considering their unique challenges in a cookie-less environment.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
