Noha Samara

Noha Samara, a Gartner senior director analyst and expert in supply chain planning, shares her insights on evolving decision-making processes. She introduces the concept of 'decision shapers' and their three crucial personas: the codebreaker analytically sifting through data, the alchemist translating it into actionable insights, and the storyteller who communicates effectively with diverse audiences. They discuss the pivotal role of AI in enhancing these processes and offer essential recommendations for supply chain leaders aiming to foster robust decision-making.

Noha Samara, Senior Director at Gartner, dives into the transformative world of supply chain planning. She highlights how successful companies are strategically automating the right decisions and integrating AI as a core element rather than a side project. Emphasizing the human aspect, Noha discusses the critical role of change management and early planner involvement in transformation efforts. The conversation also touches on the importance of data-driven planning, agility through targeted automation, and collaborating with partners to enhance responsiveness amid rapid technological changes.