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Noha Samara

Gartner senior director analyst covering supply chain planning, with expertise in process evolution, organizational design, and talent development. Previously held leadership roles at Procter & Gamble and Microsoft.

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Dec 31, 2024 • 22min

Craft Robust Decision-Making Processes With ‘Decision Shapers’

Noha Samara, a Gartner senior director analyst and expert in supply chain planning, shares her insights on evolving decision-making processes. She introduces the concept of 'decision shapers' and their three crucial personas: the codebreaker analytically sifting through data, the alchemist translating it into actionable insights, and the storyteller who communicates effectively with diverse audiences. They discuss the pivotal role of AI in enhancing these processes and offer essential recommendations for supply chain leaders aiming to foster robust decision-making.