Fabien Girardin and Nicolas Nova, pioneers in Design Fiction and co-founders of Girardin Nova, delve into how visualizing potential futures influences present-day decisions. They discuss the creation of tangible prototypes, like the ‘IKEA Catalog for the Future,’ that transform abstract concepts into relatable ideas. The duo emphasizes the collaboration of diverse perspectives and the role of AI as a creative accelerator. Listeners will discover methods to foster innovation and navigate future complexities, ensuring organizations can strategically prepare for what's ahead.