Boundaryless Conversations Podcast
#107 - Understanding Design Fiction with Fabien Girardin and Nicolas Nova
Oct 29, 2024
Fabien Girardin and Nicolas Nova, pioneers in Design Fiction and co-founders of Girardin Nova, delve into how visualizing potential futures influences present-day decisions. They discuss the creation of tangible prototypes, like the ‘IKEA Catalog for the Future,’ that transform abstract concepts into relatable ideas. The duo emphasizes the collaboration of diverse perspectives and the role of AI as a creative accelerator. Listeners will discover methods to foster innovation and navigate future complexities, ensuring organizations can strategically prepare for what's ahead.
50:52
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Quick takeaways
- Design fiction serves as a strategic approach to visualize complex futures through relatable prototypes, facilitating informed decision-making in organizations.
- The integration of co-creation and AI in design fiction enhances collaborative exploration of potential futures, fostering creativity and flexibility in response to rapid change.
Deep dives
Understanding Design Fiction
Design fiction is defined as the practice of creating tangible prototypes that project possible futures to explore implications surrounding decision-making processes. This approach blends observations of current societal and technological trends with the creation of relatable prototypes, which do not need to be glamorous but should evoke a sense of the future. Practitioners focus on everyday objects, creating prototypes that illustrate potential scenarios, making them accessible to organizations interested in future developments. For instance, the IKEA catalog of the future serves as a practical example, showcasing connected and intelligent objects in a familiar format to stimulate discussion about emerging technologies.
