Nick Green, co-founder of Thrive Market, an e-commerce platform revolutionizing access to healthy groceries, recounts his entrepreneurial journey. He shares the struggles faced while securing funding—initial rejections from venture capitalists were overcome with support from health bloggers. The conversation highlights their rapid growth, innovative branding strategies, and the importance of community. Nick also reflects on a chaotic marketing campaign that taught valuable lessons and the balance between profitability and mission-driven initiatives.