600+ Questionable Ingredients In Your "Healthy" Packaged Products? Is Beef Tallow Actually Safe (Surprising Answer!) & How To Save Money On Good Groceries, With Thrive Market's Nick Green.

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May 10, 2025

Nick Green, co-founder and CEO of Thrive Market, shares his journey toward making healthy food accessible. He highlights the concerning presence of questionable ingredients in packaged products and contrasts U.S. food safety standards with stricter European ones. They dive into how AI can personalize grocery shopping based on individual health goals and discuss the benefits of fresh vs. frozen foods. Nick also addresses the ethical implications of beef tallow and the importance of clean eating with a focus on nutrient-rich foods.

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INSIGHT

Harmful Food Dyes in US Foods

Many food dyes in the US are petroleum byproducts linked to cognitive and behavioral issues in children.
Some dyes like Red 3 are banned in Europe but still allowed in US foods, highlighting regulatory gaps.

ANECDOTE

Nick Green's Mom's Healthy Impact

Nick Green grew up in Minnesota with a health-conscious mom who avoided soda and sugary cereals to prevent diabetes risks.
This early experience contrasted with his co-founder's organic farm upbringing but shaped Nick's commitment to healthy food access.

ADVICE

Breaking Barriers with Thrive Market

Thrive Market removes geographic and price barriers by shipping healthy products anywhere in the lower 48 states.
The membership model funds lower prices and donates memberships to low-income families to increase food access.

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In this episode, you’ll get to discover what’s really happening in the food industry—and how one mission-driven founder is working to clean it up from the inside out. Nick Green, co-founder and CEO of Thrive Market, shares an unfiltered look at the gaps in the American food system and what it takes to make healthy, clean food more accessible. A Harvard graduate and serial entrepreneur, Nick has raised over $240 million to scale Thrive Market while investing in breakthrough companies like Liquid Death and Blueland.

Whether the goal is to simplify grocery shopping, make more informed choices, or stay ahead of the trends shaping nutrition and wellness, this episode delivers the insight and clarity needed to navigate the modern food world with confidence.

Full show notes: https://bengreenfieldlife.com/nickgreen

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