Nick Green, Co-Founder and CEO of Thrive Market, shares the transformative story of his online grocery platform that makes healthy living accessible and affordable. He discusses challenges faced during Thrive’s early days, including becoming the first online-only retailer to accept SNAP EBT. Nick emphasizes Thrive's commitment to sustainability and the importance of ethical sourcing. His leadership approach centers on staying mission-aligned while scaling quickly, highlighting how grocery brands can change the food system for the better.
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question_answer ANECDOTE
Childhood Inspiration
Nick Green's mom was an early adopter of organic and non-GMO foods, inspiring his mission.
Growing up with limited healthy options fueled his desire to make healthy living accessible.
question_answer ANECDOTE
Early Challenges
Thrive Market's initial development was slow and costly, leading to a near-failure before launch.
The co-founders' diverse skills and shared mission were crucial for overcoming early challenges.
insights INSIGHT
Unconventional Funding
Thrive Market's initial fundraising was challenging due to VCs' lack of understanding of their target market.
Turning to health and wellness influencers for funding proved to be a successful strategy.
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In 'Undaunted', Kara Goldin shares real stories about her own fears, doubts, and the challenges she encountered while building Hint, Inc. into a successful beverage business. The book is a blend of autobiography, business memoir, and self-development insights, focusing on long-term success and teaching readers how to take control, overcome obstacles, and make meaningful progress. It is designed for anyone looking to get fit and healthy, start a company, break an addiction, find a new career, or simply grow in life.
On this episode of The Kara Goldin Show, we’re joined by Nick Green, Co-Founder and CEO of Thrive Market, the online membership-based platform that’s transforming the way we shop for healthy and sustainable groceries. Since launching in 2014, Nick has led Thrive Market with one clear mission: to make high-quality, organic, and non-GMO products accessible and affordable for everyone. During our conversation, Nick shares the inspiration behind Thrive Market’s launch, the early roadblocks the team overcame, and how they’ve scaled a values-driven business that now serves over 1.6 million members. We dive into how Thrive became the first online-only retailer to accept SNAP EBT, what it means to be a B Corp in the grocery space, and how they’re leading the charge in sustainability and regenerative agriculture. Nick also gives us a behind-the-scenes look at his leadership approach, the importance of staying mission-aligned while growing fast, and why he believes grocery brands have a responsibility to change the food system for the better. Whether you're a mission-driven founder, a consumer curious about food transparency, or someone passionate about building businesses that give back, this episode is packed with insights you won’t want to miss. Now on The Kara Goldin Show.
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