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Nathan Wells
Local resident of Moscow, Idaho, who appears with his wife to describe lived experience in the town and personal encounters with Christ Church, Logos School, and the local culture promoted by Canon Press.
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Dec 30, 2024
• 1h 9min
Marketing, or, Why the Ends Justify the Means
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Nathan Wells, a local of Moscow, Idaho, shares his experiences living in a community shaped by Christ Church and its influential figures. He and his wife discuss the aggressive marketing tactics of organizations like Canon Press, revealing how such boldness can polarize a community. They reflect on their initial attraction to the area and later concerns about social division and religious branding. The conversation touches on the ethics of marketing in faith contexts and the potential dangers of an 'us versus them' mentality in evangelism.
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