Sons of Patriarchy Canon Press Thinks You're Dumb, Here's How to Fight Back
Dec 1, 2025
In this engaging discussion, Nathan Wells, a Moscow, Idaho resident and former member of local CREC communities, shares his firsthand experiences with Christ Church and Logos School. He highlights the aggressive marketing tactics of Canon Press, contrasting them with the hesitance of more traditional Christian voices. The Wells discuss their mixed experiences in the community, community strain caused by polarization, and the implications of performative acts like psalm-singing as a form of culture warfare. This conversation unpacks the complex landscape of faith and marketing.
AI Snips
Chapters
Books
Transcript
Episode notes
Polished Marketing Amplifies Influence
- Christian organizations often avoid polished marketing out of fear of pride or showiness.
- When a Christian group markets well it surprises audiences and gains disproportionate influence.
Author Critiqued Then Used In Promotion
- Aimee Byrd described Doug Wilson writing extended, sexually charged critiques of her book chapters.
- Canon Press later used her name in a discount code promoting a book she had criticized.
Problem-Solution Drives Their Messaging
- Canon Press frames content by presenting a sharp cultural problem and offering their institutions as the solution.
- That clear problem-solution structure makes their marketing especially effective.
