Sons of Patriarchy Marketing, or, Why the Ends Justify the Means
Dec 30, 2024
Nathan Wells, a local of Moscow, Idaho, shares his experiences living in a community shaped by Christ Church and its influential figures. He and his wife discuss the aggressive marketing tactics of organizations like Canon Press, revealing how such boldness can polarize a community. They reflect on their initial attraction to the area and later concerns about social division and religious branding. The conversation touches on the ethics of marketing in faith contexts and the potential dangers of an 'us versus them' mentality in evangelism.
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Christian Marketing Paradox
- Christian organizations often underinvest in quality marketing because humility and fear of showiness are prioritized.
- When a Christian group does market well, it draws disproportionate attention and trust from its audience.
Author Pulled Into Public Critique
- Aimee Byrd recounts being critiqued by Doug Wilson after publishing her book on brother-sister relationships.
- Wilson wrote chapter-by-chapter criticisms using sexually charged metaphors she found troubling.
Author's Name Used As Coupon
- Canon Press used Aimee Byrd's name as an Amazon coupon code to promote a bestselling men's book.
- Byrd and others saw this as exploitative and emblematic of the publisher's tactics.
