Myriam Sidibe
Public health expert and author, long time campaigner on ethical business. She is passionate about helping companies solve global problems while benefiting their business.
Best podcasts with Myriam Sidibe
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Aug 22, 2025 • 11min
What sex, soap and alcohol taught me about making an impact | Myriam Sidibe
Myriam Sidibe, a public health expert and ethical business advocate, shares insightful lessons from her experiences with sex, soap, and alcohol. She challenges businesses to blend societal impact with profitability, urging a paradigm shift in conventional models. Sidibe highlights Lifebuoy soap's role in reducing child mortality and emphasizes the importance of collaboration in driving social change. Through compelling anecdotes, she illustrates how individual and collective actions can create meaningful impacts, encouraging companies to embrace ethical practices for a better world.
May 5, 2020 • 26min
How Marketers Can Drive Social Change and Profits
Myriam Sidibe, a public health expert and senior fellow at the Harvard Kennedy School, discusses the powerful role of brands in driving social change. She shares insights from her experience, including a successful hand-washing campaign for Lifebuoy soap which benefitted both public health and sales. Sidibe emphasizes the importance of authenticity in mission-driven marketing, the need for long-term commitment to social causes, and how companies can align with sustainable development goals to foster meaningful connections and ensure lasting impact.
