TED Talks Daily What sex, soap and alcohol taught me about making an impact | Myriam Sidibe
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Aug 22, 2025 Myriam Sidibe, a public health expert and ethical business advocate, shares insightful lessons from her experiences with sex, soap, and alcohol. She challenges businesses to blend societal impact with profitability, urging a paradigm shift in conventional models. Sidibe highlights Lifebuoy soap's role in reducing child mortality and emphasizes the importance of collaboration in driving social change. Through compelling anecdotes, she illustrates how individual and collective actions can create meaningful impacts, encouraging companies to embrace ethical practices for a better world.
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Business Models Need A Social Reboot
- Business models must be redesigned to drive social change, not rely on philanthropy alone.
- Myriam Sidibe argues fixing business models will create value for people, planet, and profit.
Soap Campaign That Changed A Billion Behaviors
- At Unilever, Sidibe focused on behavior change, not just product availability, to save children's lives.
- Lifebuoy's Help a Child Reach Five mission combined long-term commitment, impact-first design, and radical partnerships.
Commit, Center Impact, Collaborate
- Commit for the long haul and center impact in your core business strategy.
- Embrace radical collaborations with governments, NGOs, and competitors to scale change.