
Molly Hjelm
Head of Ad Sales at Dollar General Media Network
Best podcasts with Molly Hjelm
Ranked by the Snipd community

May 18, 2024 • 47min
Retail Media Audiences with DGMN's Molly Hjelm, PepsiCo's Cely Moreno & The Trade Desk's Ellen Mulryan
Molly Hjelm from Dollar General, Cely Moreno from PepsiCo, and Ellen Mulryan from The Trade Desk discuss challenges and benefits of retail media audiences, Dollar General's unique marketing approach, and the shift towards self-service programmatic advertising in retail. They explore future trends in omni-channel consumer engagement and the role of retail data in driving successful campaigns.

Sep 13, 2023 • 47min
Advertising to Rural Customers with Dollar General's Molly Hjelm
Molly Hjelm, Head of Ad Sales at Dollar General Media Network, discusses Dollar General's retail media network, their unique position as a small box discount retailer for rural Americans, and the importance of performance measurement in retail media. The chapter also explores innovation, growth, and disruption in the digital advertising industry.