Mikael Klintman

Mikael Klintman, a sociologist and author of "Framing: The Social Art of Influence," dives into the powerful concept of framing. He explains how subtle shifts in language can change our perceptions in politics and everyday conversations. Mikael contrasts rough versus smooth framing techniques and discusses how expanding our frames can foster social connections. He also shares insights on how framing affects cultural norms and even music experiences. Tune in for valuable lessons on recognizing and leveraging framing in your life!

Mikael Klintman, a sociology professor at Lund University and author of "Framing: The Social Art of Influence," dives into the transformative power of framing in everyday decisions. He breaks down four key framing categories: texture, temperature, position, and size, showing how they can sway consumer behavior. From luxury brand strategies to the ethics of messaging, he outlines how framing not only shapes perceptions but also drives actions. Get ready to reevaluate how you present ideas and influence choices!