Mikael Klintman

Mikael Klintman, a sociology professor at Lund University and author of "Framing: The Social Art of Influence," dives into the transformative power of framing in everyday decisions. He breaks down four key framing categories: texture, temperature, position, and size, showing how they can sway consumer behavior. From luxury brand strategies to the ethics of messaging, he outlines how framing not only shapes perceptions but also drives actions. Get ready to reevaluate how you present ideas and influence choices!