Behavioral Grooves Podcast The Trick That Shapes Every Choice You Make | Mikael Klintman
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Nov 3, 2025 Mikael Klintman, a sociologist and author of "Framing: The Social Art of Influence," dives into the powerful concept of framing. He explains how subtle shifts in language can change our perceptions in politics and everyday conversations. Mikael contrasts rough versus smooth framing techniques and discusses how expanding our frames can foster social connections. He also shares insights on how framing affects cultural norms and even music experiences. Tune in for valuable lessons on recognizing and leveraging framing in your life!
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Labels Change Perception
- Framing changes how we perceive identical facts and steers judgments without altering reality.
- Simple label shifts (e.g., “80% lean” vs “20% fat”) produce big differences in perceived quality.
Framing Is Amoral Power
- Framing itself is morally neutral like electricity; its effects depend on user intent.
- Mikael warns modern framing can more easily mislead by exploiting tribal instincts.
Match Frame Texture To Outcome
- Identify frame textures like rough (threatening) or smooth (benign) to anticipate reactions.
- Use texture deliberately to make ideas seem safer or more alarming depending on your goal.
