Michele Gelfand, a Stanford GSB professor specializing in cultural dynamics, discusses her framework on "tight" and "loose" cultures and their societal impacts. Jonathan Levav, a marketing expert, sheds light on decision fatigue, emphasizing how mental energy affects choices in judicial contexts. Szu-chi Huang explores the intersection of motivation and emotion in decision-making, illustrating its significance in effective communication and marketing strategies. Together, they unveil the intricate factors that shape our everyday decisions.