Mia Glass, a Bloomberg reporter based in Tokyo, dives into the surprising matcha shortage in Japan, despite booming production. She discusses how climate change and increasing global demand are straining supply chains. The rise of matcha's popularity, particularly among tourists and influencers, is changing the landscape for local producers. With personal anecdotes and insights from cafe owners, Glass reveals the delicate balance between tradition and modern consumption, while highlighting the challenges of maintaining quality amid soaring prices.
