Big Take What's Behind the World's Matcha Shortage
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May 9, 2025 Mia Glass, a Bloomberg reporter based in Tokyo, dives into the surprising matcha shortage in Japan, despite booming production. She discusses how climate change and increasing global demand are straining supply chains. The rise of matcha's popularity, particularly among tourists and influencers, is changing the landscape for local producers. With personal anecdotes and insights from cafe owners, Glass reveals the delicate balance between tradition and modern consumption, while highlighting the challenges of maintaining quality amid soaring prices.
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Cafe Limits Matcha Due To Shortage
- Thomas Chen, a tea director at a Japanese cafe in Washington, D.C., limits matcha drinks due to supply shortages.
- Despite matcha being central to their menu, they had to drastically scale back plans because of high prices and tariffs.
Local Matcha Shop Sells Out Fast
- Two sisters living in Tokyo shared how an elderly woman running a small matcha store runs out instantly due to high demand.
- This sudden sell-out of matcha is a new phenomenon caused by tourists and young people buying up stocks.
Social Media Drives Matcha Demand
- Social media platforms like TikTok and Instagram have created an aesthetic allure around matcha's bright green color.
- This trend combined with its noted health benefits has driven matcha's surge in global popularity.