What's Behind the World's Matcha Shortage
Big Take
00:00
The Art and Challenges of Matcha Production
This chapter explores the traditional techniques of matcha production, focusing on the seasonal growth cycle, shading processes, and the meticulous steps from harvesting to processing. It also addresses the contemporary challenges faced by farmers, including an aging workforce, climate change, and the strain of over-tourism on Japan's matcha supply.
Transcript
Play full episode
