All right, let’s talk about the metaverse. You probably can’t stop hearing about it. It’s in startup pitches, in earnings reports, some companies are creating metaverse divisions, and Mark Zuckerberg changed Facebook’s name to Meta to signal that he’s shifting the entire company to focus on the metaverse.The problem, very simply, is that no one knows what the metaverse is, what it’s supposed to do, or why anyone should care about it.Luckily, we have some help. Today, I’m talking to Matthew Ball, who is the author of the new book called The Metaverse: And How It Will Revolutionize Everything. Matthew was the global head of strategy at Amazon Studios. In 2018, he left Amazon to become an analyst and started writing about the metaverse on his blog. He’s been writing about this since way before the hype exploded, and his book aims to be the best resource for understanding the metaverse, which he sees as the next phase of the internet. It’s not just something that you access through a VR headset, though that’s part of it. It’s how you’ll interact with everything. That sort of change is where new companies have opportunities to unseat the old guard.This episode gets very in the weeds, but it really helped me understand the decisions some companies have made around building digital worlds and the technical challenges and business challenges that are slowing it down — or might even stop it. And, of course, I asked whether any of this is a good idea in the first place because, well, I’m not so sure. But there’s a lot here, so listen, and then you tell me.Links:Matthew Ball on Twitter Mark Zuckerberg on why Facebook is rebranding to Meta Microsoft, Meta, and others are founding a metaverse open standards groupAndroid emoji will actually look human this yearApple’s app tracking policy reportedly cost social media platforms nearly $10 billionMicrosoft and Activision Blizzard: the latest news on the acquisitionMicrosoft HoloLens boss Alex Kipman is out after misconduct allegationsEuropean Parliament Think Tank memorandum—Metaverse: Opportunities, risks and policy implicationsTranscript:https://www.theverge.com/e/23033211Credits:Decoder is a production of The Verge, and part of the Vox Media Podcast Network.Today’s episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino and our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Author Matthew Ball discusses the evolution of the Metaverse concept, challenges in technology development, Apple's Vision Pro, limitations of current AI technologies, 3D environments, interoperability among companies, gaming industry challenges, and predictions for the future of the metaverse.

My guest today is Matthew Ball. Matt is an investor, the former head of strategy at Amazon studios, and one of the brightest minds in the media industry. Through his essays and now his book, which launches today, Matt has established himself as the foremost authority on the Metaverse, which has stormed into the public eye since I first had him on the show two years ago. The Metaverse is the focus of our discussion and I hope you enjoy this encyclopedic tour through all of its details as much as I did.   For the full show notes, transcript, and links to mentioned content, check out the episode page here.   -----   This episode is brought to you by Canalyst. Canalyst is the leading destination for public company data and analysis. If you're a professional equity investor and haven't talked to Canalyst recently, you should give them a shout. Learn more and try Canalyst for yourself at canalyst.com/Patrick.    -----   Today's episode is brought to you by Brex. Brex is the integrated financial platform trusted by the world's most innovative entrepreneurs and fastest-growing companies. With Brex, you can move money fast for instant impact with high-limit corporate cards, payments, venture debt, and spend management software all in one place. Ready to accelerate your business? Learn more at brex.com/best.   -----   Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.    Past guests include Tobi Lutke, Kevin Systrom, Mike Krieger, John Collison, Kat Cole, Marc Andreessen, Bill Gurley, Anu Hariharan, Ben Thompson, and many more.   Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.   Follow us on Twitter: @patrick_oshag | @JoinColossus   Show Notes [00:02:37] - [First question] - Which most represents the Metaverse: Minecraft, Ready Player One, Fortnite, or Facebook’s Horizon [00:05:58] - Facebook trying to own the concept of the Metaverse by changing their name  [00:09:22] - Defining what the Metaverse is and a good working definition of it [00:11:33] - The state of the engines behind 3D output and the history of them  [00:16:32] - The role IP played in bootstrapping the first Metaverses  [00:18:32] - Where the ability to create digital environments will lead, and what Unreal 7 could look like compared to Unreal 5 today [00:21:03] - Natural limits of the Metaverse compared to real-world experiences [00:24:16] - Other sensory inputs that will need to be improved for digital immersion [00:26:59] - Why the initial excitement of trying something like Oculus wears off over time, both for casual gamers and those excited about this new frontier [00:31:40] - Changes in technology and new projects that have him most excited that will empower the digital infrastructure for Metaverses [00:37:14] - What interoperability means and why it has its own chapter in his book [00:31:52] - How Roblox connects with Fortnite and how far down we need to go to build a bridge between digital worlds [00:46:13] - What will drive commerce in the Metaverse and the possibility for a singular currency standard [00:51:35] - Considering the demand for the Metaverse and whether or not it will be a constraint on adoption and success [00:57:37] - What the modern equivalent of a lemonade stand will be in the Metaverse [00:59:58] - The lower adoption rates for more participatory media consumption[01:03:19] - Potential pitfalls and the dark side of the metaverse [01:06:14] - Who the categorical winners of the Metaverse might be    [01:14:15] - The top things he would suggest exploring to best understand the Metaverse

This is where the Spotify product story begins. In this episode, we dive into the world that set the stage for Spotify and the streaming music revolution. In the early 2000s, piracy was killing the music industry. Music had moved to digital, and there was no going back - but something had to be done. We hear from some of the key players from that time - including Lars Ulrich of Metallica, Sean Parker of Napster, strategist Matthew Ball, and Spotify CEO Daniel Ek. The transcript is available here. 

It might still seem like a buzzword, or something that only matters to tech CEOs. But Matthew Ball, CEO of Epyllion and the former global head of strategy for Amazon Studios, says the metaverse is the "new internet" – and that it's already here. He argues that companies large and small need to not only better understand what the metaverse is, but should also be developing strategies around it today. That can have an impact on marketing, customer relations, product development, and much more, he says. Ball is the author of "The Metaverse: And How it Will Revolutionize Everything."

Fighting fires meant a lot of downtime for Matthew Ball. Stationed at a forward operating base in the woods for two weeks at a time, he spent long hours amongst fellow firefighters with whom he shared little in common except for their love of the outdoors. The skills he gained working towards mutual goals with those he had little else in common with has translated well to his career as a strategist and venture capitalist in the digital media and gaming industries. Ball is a managing partner of EpyllionCo, venture partner at Makers Fund, and author of the anticipated The Metaverse: And How it Will Revolutionize Everything. Ball joined Tyler to discuss the eventual widespan transition of the population to the metaverse, the exciting implications of this interconnected network of 3D worlds for education, how the metaverse will improve dating and its impacts on sex, the happiness and career satisfaction of professional gamers, his predictions for Tyler’s most frequent uses of the metaverse, his favorite type of entrepreneur, why he has thousands of tabs open on his computer at any given moment, and more. Read a full transcript enhanced with helpful links. Recorded July 6th, 2022 Other ways to connect Follow us on Twitter and Instagram Follow Tyler on Twitter  Follow Matthew on Twitter Email us: cowenconvos@mercatus.gmu.edu Subscribe at our newsletter page to have the latest Conversations with Tyler news sent straight to your inbox. 

Matthew Ball, CEO of Epyllion and former Head of Strategy for Amazon Studios, joins the conversation to explore the evolving metaverse. He discusses the misconceptions around it and its applications in various industries. The dialogue dives into the competition among tech giants and innovations like Starlink. Ball also shares insights on generative AI's ethical implications for Hollywood, contrasting traditional media with the dynamic landscape of streaming services. Plus, he highlights the significance of step-parents in shaping identity.

My guest today, Matthew Ball, is a long time coming. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. In fact, I can’t think of another author whose work I read as quickly once a new essay drops. Read his latest on the past and future of Nintendo and you’ll see why. Our conversation is all about the past and future of media. We discuss movies, music, television, video games, and the metaverse. When I re-listened to this episode I couldn’t believe how much information was in Matthew's head and how easily he covered so many topics in depth. Please enjoy this great conversation.   This week’s episode is sponsored by Bottomless. Bottomless is a smart coffee subscription which automatically re-orders coffee for you based on your consumption habits.    Bottomless is offering one month and your second bag of coffee for free at bottomless.com/patrick.   For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag   Show Notes (2:20) – (First question) – Compulsive interest of how people entertain themselves (4:19) – Changes of intellectual property and trademark in media (9:12) – Cross media world building and Netflix’s strategy (11:47) – Competing with the major power players at the top (16:54) – Fate of movies in the new media landscape (20:38) – Fate of music in the new media landscape (25:40) – Age and gaming in this media transition             (26:20) – Gavin Baker Podcast Episode (29:50) – Legacy of the Marvel Cinematic Universe (34:48) – How he defines the notion of a metaverse (39:53) – Creating a more interoperable version of our digital world (47:37) – What is not included in the metaverse and investing in one (52:14) – Tim Sweeney’s role in Epic Gaming (58:12) – The unreal engine (1:07:46) – What should investors be thinking about when it comes to gaming worlds (1:12:43) – Opportunities in the gaming space for investors (1:19:59) – Cloud gaming’s impact on the space (1:26:54) – Will other media platforms have to copy the gaming industry (1:30:51) – How interactivity and feedback loops plays into his investment decisions (1:33:07) – Ease of creating a new media business today (1:35:20) – Trends media storytelling (1:38:50) – What makes for good IP in media content (1:42;14) – Why he wants to explore payment platforms and block chain (1:44:56) – Kindest thing anyone has done for him   Learn More For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag  

Guest Matthew Ball, a leading thinker on the future of media & the Internet, discusses topics like AI in the Metaverse, human brain engineering, screens in education, hardware conflicts, & the evolution of media & the Metaverse competition.

Will Netflix be the king of streaming in five years? What's the biggest threat to dethrone it: Apple, Disney, or HBO? Are movie theaters back for real? How has the pandemic changed the film industry? Is TikTok the biggest arch-villain in entertainment? Where do hits come from? What is the metaverse, and will I like living in it? Derek has a lot of questions. His guests—Bloomberg entertainment reporter Lucas Shaw, and author of 'THE METAVERSE' Matthew Ball—have many answers.Host: Derek ThompsonGuests: Lucas Shaw and Matthew BallProducer: Devon Manze Learn more about your ad choices. Visit podcastchoices.com/adchoices