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Napster Created A Decentralized Music Cloud
- Sean Parker built Napster as a simple directory that never stored music but enabled easy sharing between users.
- That decentralized peer-to-peer design created a virtual library millions of people could access instantly.
Metallica Turned A Leak Into A Public Circus
- Lars Ulrich brought printed lists of Metallica users to Napster's office and created a media spectacle around piracy.
- Napster responded by showing a pop-up to 335,000 users saying 'banned by Metallica,' which turned public sentiment against Metallica.
Design Products Around User Value And Access
- If you don't provide consumers the product and distribution they want, expect them to take alternatives like piracy.
- Focus on delivering efficient, fast, and timely value to stop users from reverting to illegal options.