Channels with Peter Kafka

Matthew Ball: Why the games business is broken

28 snips
Feb 19, 2025
Matthew Ball, an investor and analyst specializing in the video game industry, dives into the surprising downturn currently plaguing gaming, dispelling myths of relentless growth. He discusses how changing consumer habits, especially the popularity of short-form content, have led to decreased engagement in traditional gaming. The conversation also highlights obstacles in mobile gaming post-Apple’s privacy shifts and the complexities of augmented reality's role in the future of entertainment—raising questions about compelling use cases needed for AR adoption.
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INSIGHT

Gaming Industry Stagnation

  • The video game industry, expected to grow continuously, has stagnated for several years.
  • This stagnation is surprising given gaming's competition with other media.
INSIGHT

Declining Player Base

  • Fewer people in the US play video games weekly now than in 2019.
  • This decline signals more than a post-pandemic readjustment.
INSIGHT

Mobile Game Downloads Decline

  • US mobile game downloads are at a decade low, despite increased smartphone ownership.
  • This drop coincides with TikTok's rise, suggesting a shift in user attention.
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