The Gaming Industry Landscape and AR/VR Prospects

This chapter analyzes the gaming industry’s current challenges, particularly emphasizing the limitations of the App Store for mobile games and Microsoft's strategic pivot towards broader gaming distribution following its Activision acquisition. It also explores the state of augmented and virtual reality technologies, discussing their adoption hurdles and the feasibility of lightweight AR glasses for the average consumer. The conversation highlights key market dynamics and contrasting corporate strategies that could shape the future of these technologies.