Matt Skoglund, a former city lawyer turned bison rancher in Montana, shares his inspiring journey from the courtroom to sustainable ranching. He dives into the intricacies of direct-to-consumer sales and the challenges of starting a bison meat business. Listeners will learn about the impact of environmental stewardship on food quality and the hands-on experience of bison harvesting. With humorous anecdotes and insights on ranch life, Matt emphasizes the importance of ethics and storytelling in building customer loyalty.