Mark Shapiro

Mark Shapiro, President and COO of TKO Group Holdings and former leader at ESPN, shares insights from his rich career in media and entertainment. He emphasizes the power of clear expectations in driving team performance and the importance of regular feedback. Mark discusses impactful strategies to win over skeptics, the value of adaptability in leadership, and how personal experiences shape leadership styles. With engaging anecdotes, he provides actionable advice for setting standards and fostering collaboration in today's dynamic work environment.

Mark Shapiro, President and COO of TKO Group Holdings, dives into the groundbreaking $7.7 billion UFC media deal with Paramount Skydance. He discusses the implications for the media ecosystem and the future of sports broadcasting, focusing on the shift from traditional pay-per-view to streaming. Shapiro also shares insights on maximizing media value, audience engagement, and the impact of industry mergers. The conversation provides a fascinating look at how the fight for viewers is evolving in a rapidly changing market.

Mark Shapiro, President and COO of Endeavor and TKO, previously led production at ESPN before the age of 32. He shares insights on his childhood influences, the challenges of ESPN's ratings decline, and his bold plans for Monday Night Football. Shapiro recounts controversial moments like the NFL's response to 'Playmakers' and discusses the lucrative WWE deal with Netflix. He also reflects on transformative shifts in sports media and the strategic intricacies involved in negotiating broadcasting rights for major leagues.