The Town with Matthew Belloni Part 1 With Ari Emanuel and Mark Shapiro: AI, Live Events, and the Four-Day Work Week
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Oct 9, 2025 
Ari Emanuel, a powerhouse in entertainment and co-founder of Endeavor, and Mark Shapiro, a senior executive with a wealth of experience in live events, dive into their new venture, Mari. They discuss the resurgence of live experiences and how changing work patterns might favor a four-day work week. The duo shares insights on navigating the talent business amidst AI's rise, examining how it could reshape Hollywood. They also touch on industry dynamics and speculate on Netflix's potential purchase of Warner Bros., all while keeping the conversation engaging and thought-provoking.
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Mari's Genesis And Ari's Role
- Ari describes his role titles and the origin of Mari's name as a mash of founders' names.
- He jokingly roasted Matt and described personally leading the Mari fundraising effort.
Live Events To Capture More Free Time
- Ari and Mark believe a shorter work week plus AI efficiency will create more consumer free time for live experiences.
- They see a gap for a global aggregator of live events that can capture that increased demand.
Reclaiming Assets From Endeavor Sale
- Ari recounts buying foundational assets from Endeavor that became part of Mari after Silver Lake's divestiture.
- He says he raised capital and competed openly without favors to reclaim those event assets.