David Kinnaman, CEO of Barna Group, and Mark Matlock, Executive Director of Urbana, tackle the alarming decline in evangelism effectiveness within churches. They reveal that while only 1% of pastors feel effective at evangelism, an encouraging 72% of people are spiritually open. The conversation explores the growing disconnect between the church and modern culture, highlights the need for authentic relationships in ministry, and emphasizes the importance of storytelling to engage younger generations seeking understanding in their spiritual journeys.

Mark Matlock, a senior fellow at Barna and author of Faith for the Curious, explores the fascinating world of spiritual curiosity. He reveals that around 54% of people are spiritually open, highlighting the importance of engaging them with understanding and dialogue. The discussion includes how Christians can balance certainty with curiosity for deeper faith. Mark emphasizes relational evangelism and shares personal anecdotes about connecting with skeptics through meaningful conversations. He also reflects on historical insights from early church thinkers like Augustine.

Authors David Kinnaman and youth ministry expert Mark Matlock discuss the reasons why kids leave the faith, the four categories of faith among young adults, and the importance of parents building a strong foundation of faith for their children.